The Duluth Trading Company has been providing tools and wears to Midwestern tradesmen since 1991, originally through mail order catalogs. In recent years, they've found success by investing heavily in e-commerce as well as establishing retail stores throughout the country.

Their current website was designed and developed to both better convey the company's brand and to make online ordering easier. A thorough search and filtering system helps manage the wide array of products, and each product itself has easily-browsable images, variations, features, and reviews.