The Farm Fresh Atlas serves to connect more people to local food. Their website and print publications feature Wisconsin farms, farmers' markets, restaurants, stores and other businesses that sell local food and use sustainable production and business practices.

The site's foundation is a heavily customized map of hundreds of these Wisconsin locations, built on the Google Maps API. Users are able to explore locations around them and throughout the state by browsing the map and using a robust search and filtering system. The layouts were designed for optimal mobile use, but expand nicely on larger screens.